02 / Build
SEO & GEO-ready websites.
Websites built to rank on Google and get cited by AI from the day they launch, without losing the rankings you already have.
- Who it's for
- New brands, redesigns and replatforming projects
- What you get
- A designed, built and launched site with a CMS your team can edit
- Timeline
- [6–12 weeks]
- Engagement
- Project
- Built with
- Next.js with a headless CMS, or WordPress
01 / The problem
Redesigns can quietly lose traffic.
New sites are usually designed around how pages look. Search engines and AI crawlers care about other things: whether pages load fast, whether the text can be read without running scripts, and whether old URLs still lead somewhere.
We plan the site around what your buyers search for, build it to be fast and readable, and carry your existing rankings across with it.
Traffic fell after your last redesign.
The site is slow and hard to update.
Important pages are missing from Google.
30–50%
Sudden traffic drops of this size after a redesign usually point to a technical mistake.
SALT.agency ↗02 / Why redesigns lose traffic
Seven ways redesignslose traffic.
Each one is avoidable. Here is what goes wrong, and what we do about it.
| # | What goes wrong | What we do |
|---|---|---|
| 01 | What goes wrong: The staging site's robots.txt goes live and blocks search engines. | What we do: We check robots.txt and noindex tags on launch day, and again the day after. |
| 02 | What goes wrong: Old URLs aren't redirected, so links and rankings hit dead ends. | What we do: Every old URL is mapped to a new one before launch, then tested. |
| 03 | What goes wrong: Pages that ranked are deleted or merged without a plan. | What we do: We list every page that brings traffic and protect each one. |
| 04 | What goes wrong: Text only appears after JavaScript runs, so crawlers see a blank page. | What we do: Pages are rendered on the server, so the text is there from the start. |
| 05 | What goes wrong: URLs change for no good reason. | What we do: We keep URLs that work and change only what needs changing. |
| 06 | What goes wrong: Internal links get lost in the new menus and templates. | What we do: We rebuild internal linking around your topics and services. |
| 07 | What goes wrong: The new design is heavier and slower. | What we do: Every template has a speed budget and is tested before launch. |
Sources: SALT.agency, Glide Design ↗
Map every old URL before launch.
Paste the URLs you have today and the URLs of the new site. We match them the way we do by hand, flag what needs a human decision, and write the 301 rules for your server.
Export your old URLs from a crawl or your sitemap.
03 / What's included
Search-readyfrom day one.
SEO and GEO are part of the build, not a plugin added at the end.
- 01Keyword-led sitemapPages planned around what your buyers search for and ask AI.
- 02UX and UI designClear layouts that make the next step obvious on every page.
- 03Page copyWritten with our content team: answer-first and on brand.
- 04Fast, server-rendered buildText that search engines and AI crawlers can read without running scripts.
- 05Core Web VitalsA performance budget for loading, responsiveness and layout stability.
- 06Metadata and schemaTemplates that give every page the right titles and structured data.
- 07CMS with SEO fieldsYour team edits pages, titles and schema without a developer.
- 08Analytics and Search ConsoleTracking, Search Console and Bing Webmaster Tools ready before launch.
- 09Redirect mappingEvery old URL sent to its new home, so rankings carry over.
04 / How it works
Six steps.[6–12 weeks].
You see progress every week and approve each stage before we move on.
- 01 · [Weeks 1–2]DiscoveryGoals, audience and search research.
- 02 · [Week 2]Sitemap & wireframesThe structure of every page, before any design.
- 03 · [Weeks 3–4]DesignThe look, applied to real content.
- 04 · [Weeks 4–8]Build & contentDevelopment, copy and CMS set-up.
- 05 · [Weeks 8–10]QA & launchTesting, redirects and a careful launch.
- 06 · [30 days after]MonitoringWe watch rankings and fix anything that slips.
05 / What you'll receive
What you getat launch.
- 01The websiteDesigned, built and live on your domain.
- 02Your CMSSet up with SEO fields, and your team trained to use it.
- 03Redirect mapEvery old URL and where it now points.
- 04Launch reportSpeed scores, checks passed and baseline rankings.
- 05Team trainingA session so your team can run the site with confidence.
Want this for your brand?
Start with the free audit: how AI engines describe you and three competitors, in [48 hours].
06 / Results
Sites we'vebuilt.
[X s → Y s]
Page load time, before and after the rebuild
[X → Y]
Pages indexed after launch
[+X%]
Organic traffic in the [period] after launch
[A real client quote about working with us on their new website.]
07 / Is it right for you?
A good fit.
Or not.
A good fit if…
- You need a new site or a full redesign.
- You are moving to a new platform or domain.
- Your current site is slow or hard to update.
- You want SEO built in, not added later.
Not the right fit if…
- You only need a few fixes. Technical SEO & GEO →
- You want a template site at the lowest price.
- You don't know yet what's holding you back.
Which platforms do you build on?
Mostly Next.js with a headless CMS, which gives you fast, server-rendered pages. We also build on WordPress when your team needs it.
Will we keep our rankings during a redesign?
That is what our process is for. We map every URL, protect the pages that bring traffic and monitor for 30 days after launch. Small dips can happen while Google re-crawls; we watch for anything bigger.
Do you write the copy?
We can. Our content team writes answer-first page copy, or works alongside your writers.
Can our team edit the site?
Yes. You get a CMS with fields for titles, descriptions and schema, plus a training session.
Who hosts the site?
You own everything. We recommend and set up hosting on your own account. [Confirm hosting partner]
How long does it take?
Most sites take [6–12 weeks], depending on the number of pages and how much content is new.