Skip to content
SEOpacity
Free audit

The SEOpacity blog

Field notes onsearch and AI.

Guides, data and plain-English explainers on ranking in Google and getting cited by AI engines. Written and reviewed by practitioners.

Featured · GEO & AI Search · Pillar guideWhat is generative engine optimization (GEO)?GEO is the work of getting your brand mentioned, cited and described accurately in AI answers. How it works, how it differs from SEO, and where to start.[Author name] · · 12 min

Latest

Latest articles.

This week in AI search

What changedthis week.

Changelog launches with [first entry date]

  • [Date][Google AI Overviews][What changed, in one plain sentence, with a source link]
  • [Date][ChatGPT][What changed, in one plain sentence, with a source link]
  • [Date][Perplexity][What changed, in one plain sentence, with a source link]
  • [Date][Gemini][What changed, in one plain sentence, with a source link]
  • [Date][Copilot][What changed, in one plain sentence, with a source link]

Start here

Seven guides.The whole picture.

New to GEO? Read these in order, or tell us who you are and we'll pick the three to read first.

I'm a

Pick a role for a three-step path, or read all seven in order.

  1. 01GEO & AI SearchWhat is generative engine optimization (GEO)?
  2. 02Technical SEO & WebsitesTechnical SEO for AI search: the complete checklist
  3. 03Technical SEO & WebsitesHow to build a website that ranks on Google and gets cited by AI
  4. 04Content StrategyHow to write content that ranks and gets cited by AI
  5. 05Links & Digital PRLink building and digital PR for AI search
  6. 06Research & Data[First original study]
  7. 07Tools & ComparisonsBest AI visibility tracking tools

Browse by topic

Six topics.

Original research

[Study title]

[Headline finding of the study, in one sentence, with the number that matters.]

[Sample size] · [Method] · Published [date]

Read the study

Newsletter · Coming soon

One email a week. What changed, and what to do.

[Newsletter signup launches in phase 2.] Until then, new articles appear in our RSS feed.

Is AI recommending your competitors?

Get free audit